I managed every detail from pre-production through run-of-show, including timeline development, budget management, vendor sourcing, and cross-functional coordination with marketing, creative, and leadership teams. I also led the production of all creative assets before and after the event; from print and digital collateral, branded on-site elements and installations before and during the event to the creation of social assets from concept to delivery, managing feedback and approvals throughout after the event .
Additionally, I tracked RSVPs, handled internal communications and guest outreach, and curated a series of thoughtful attendee experiences from a fully catered high end breakfast buffet to goodie bags and name tags for each attendee.
I produced the photoshoot to create launch visuals, coordinated an OOH wild postings campaign, and managed the production and distribution of invitations—including sourcing and producing custom-engraved keys and luxury boxes sent to over 100 influencers and 150+ clients. I also oversaw the installation and execution of the activation, produced the launch event and afterparty, and ensured every detail was executed to plan.
The exclusive influencer activation began with custom high-end boxes sent to 100+ NYC influencers, each containing an engraved key and instructions to a secret location. Over the course of three days, invitees unlocked lockers filled with over $1,200 in curated product. In total, we distributed more than $50K in products from 10+ brand partners, generating 100+ pieces of organic content, nearly 7 million in reach, and over 100K engagements.
Simultaneously, we sent custom keys to 150+ clients for a private launch event held the day after the activation concluded. The same venue was transformed into an immersive presentation space for over 200 attendees.
From producing the photoshoot to sourcing every key, lock, and engraving detail, and coordinating OOH campaigns to executing the event itself, I led logistics, production, and strategic alignment to bring this vision to life—solidifying it as a milestone moment in the company’s history.
From sourcing the perfect glass bottle to engineering a fully custom box that protected it, overseeing label design and production (down to the exact tiying technique), and managing safe and timely assembly, packaging, and shipping logistics nationwide—I owned every aspect of the process.
I built and managed a comprehensive production timeline, tracked budgets, sourced and negotiated with a range of vendors, coordinated fulfilling logistics and coordinate the internal creative campaign to ensure the final product was as delightful to receive as it was to see it online.
This gift not only reinforced Fohr’s elevated brand identity but also served as a tactile expression of creativity, thoughtfulness, and taste at scale.
From concept through distribution, I managed every stage of development again. Refining the editorial vision, managing content creation and editing, and coordinating design, production, and printing. In tandem, I oversaw the marketing campaign that supported the release, including producing photoshoots, managing asset creation, and coordinating multi-channel distribution.
To bring the theme to life, we ran a giveaway for a stay at Troutbeck, a stunning property in upstate New York, and placed copies of the Almanac at curated spots throughout the Lower East Side as a physical activation.
I also produced our launch party once again, managing every detail from vendor coordination, activation, pop up passport photo station, guest experience, menu development, F&B and more to ensure a cohesive and elevated rollout and celebration.
I partnered with our Customer Success and Executive teams to identify the most relevant topics, gathered insights and resources from internal experts, and translated them into compelling, digestible scripts. From there, I cast internal talent, coordinated filming schedules, and oversaw production in close collaboration with our external director and in-house design teams.
After leading pre-production and shoot day, I managed multiple rounds of post-production feedback with the editor and director ensuring factual accuracy, consistent tone, and strong brand alignment throughout. I also handled timelines, budgets, production calendars, asset delivery, and the digital publishing strategy to ensure a seamless and effective rollout.
In the end this creative and interdepartmental initiative produced 10 videos, each 5–8 minutes long, featuring captivating visuals, clear messaging, and valuable information that our clients can reference anytime to deepen their knowledge in this industry and improve their own work and campaigns.
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My responsibilities span the entire event process: from yearly calendar planning, creative concepting, and venue scouting, to budget management, menu curation, and vendor coordination (catering, bartending, photography, DJ, and more). I oversee staffing, communications, invitation strategy, guest outreach, on-site logistics, and post-event reporting—ensuring every event delivers maximum impact.
Since 2024, I have also led Fohr’s Employee Engagement Group, overseeing four key initiatives that strengthen our internal culture and community and our tie to our industry:
- Fohr Good: Creating opportunities for our team to give back and drive positive impact in our local community through volunteering or donating.
- Fohr U: Establishing ourselves as leaders in the industry through knowledge sharing in educational events.
- TenFohr: A tradition since Fohr started brings together internal and external voices for engaging, unexpected speaker series and storytelling events.
- Fohr Fun: Building team connection through joyful, creative, and social experiences outside of everyday work.
As the Project Manager and Managing Editor for Fohr’s first-ever printed publication—The Fohr Almanac of Influence—I led the initiative from initial concept through to final distribution. This end-to-end effort included drafting the project scope, allocating resources, defining cross-functional roles, developing a timeline and budget to overseeing content selection and development, the editing process, and curation of all content.
Simultaneously, I managed the parallel workstreams of production, printing, distribution, and the social launch strategy—ensuring alignment across internal teams and external vendors. The Almanac was an ambitious, multi-dimensional project that required deep collaboration between departments, creative precision, and a strong command of logistics to deliver a publication that reflected the sophistication of our brand and the depth of our industry expertise.
In addition to managing timelines, budgets, creative assets, and approvals, I also led supporting marketing activations and the launch event to amplify its reach and resonance. The result was a visually stunning and strategically impactful artifact that not only positioned Fohr as a thought leader in the space but also set a new internal standard for creative excellence.
This years holiday gift was a clear step up from previous years simple bottles in boxes, it was a carefully orchestrated experience. Each bottle was hand wrapped in custom-designed newspaper, strategically tied and wax-sealed with our CEO’s insignia. I oversaw the sourcing, label production, assembly process, packaging and distribution.
The project’s complexity demanded fast thinking and creative problem-solving, from replacing an entire batch of inadequate corks at the eleventh hour to coordinating with multiple vendors accross the country.
I managed a web of interdependent timelines and a tightly controlled budget, sourced and negotiated with several suppliers to bring each element to life while coordinating fulfilling logistics and more.
The result? A gift that captured Fohr’s aesthetic rigor, storytelling ability, and appreciation for the people who helped shape the past decade.